Magazine design & publishing
Chartwell are responsible for developing some of the world’s finest properties for the world’s wealthiest clients and wanted to market their business in an ambient way. Parent was commissioned to name, brand, design and publish their revised quarterly title.
Taking a ‘grown-up’ approach that moved away from the brash nature of many luxury titles we developed the Chartwell Journal to a sophisticated style with a clear structure and navigational hierarchy.
"We'd had our own publication for a couple of years but were not happy with the look, content or ROI of it. We commissioned Parent to recreate our bespoke publication befitting of our luxury brand and clientele. The team at Parent worked closely with our internal team to create a fresh new brand and name for the title, a completely redesigned layout and typography and steered the editorial in a new direction more appropriate to our readers. After the first issue was published, Parent effected a seamless handover so that the publication can now be compiled in-house by our own team. Chartwell are over the moon with our final 'journal' and Parent's handling of every part of the process ensured things ran smoothly, leaving us to concentrate on our core business. The resulting ROI has seen a number of new development projects commissioned as a direct result of the journal."