Brand identity, advertising and online store.
Established in 1927, audio-visual specialist Dawsons was the UK’s first Bang & Olufsen retailer and is today run by the founder’s grandson. Dawsons were suffering from a stale brand that was misaligned with its suppliers, our task was to design a fresh identity that realigned Dawsons’ brand with that of their stocked brands including Bang & Olufsen, Meridian, Bowers & Wilkins and Linn.
Parent created a brand that was carefully aligned to include a Bang & Olufsen lock-up due to their franchise status.
We introduced the new brand with an advertising campaign using historic images of the family run showroom through the ages and developed a responsive online store that also acted as a showcase for their high-end installations from home cinemas to Sunseeker yachts.