Design services from Parent

Design services from Parent

To help our clients achieve the competitive edge necessary to succeed in today’s, or indeed tomorrow’s climate, we ensure we’re always thinking of new ways to communicate their product or service whilst also perfecting the tried and tested.

We build brands that build businesses using a variety of services across all media channels, from social networks through to printed material, applying our ethos of simplicity, attention to detail and the strength of a good message.

With our expertise in idea creation and our eye on results, we create genuine engagement through qualified creative thinking to deliver communications that achieve tangible results, allowing our clients to focus on what matters most, their business.

Beaujais, luxury brand web design by Parent

Beaujais, luxury brand web design by Parent

ONLINE

We’ve helped brands as big as P&O Cruises by working hand-in-hand with Google to develop price accurate banner advertising in a way nobody had done before. We’ve helped a start-up lingerie brand sell their products online for the first time. We’ve redesigned premium London estate agency John D Wood & Co’s website which resulted in a 25% increase in page views. We’ve helped a fashion PR tell their story and that of their clients. We’re creating a new social network to help seniors interact and stay active in the community.

Those are the headlines, in a nutshell, if it’s online we’ve either done it, or can do it.

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Beaujais online store

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Brand design for Devall & Son

Brand design for Devall & Son

BRANDING

A successful brand is vital to a successful business, in fact strip away the product from some of the world’s largest corporations and the business retains its value because of its brand.

We work closely with our clients to create, develop and deliver successful brands, from start-ups that need everything from naming to on and off-line collateral, through to established brands that require an evolution of their existing brand.

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Hot magazine, bespoke publishing

Hot magazine, bespoke publishing

Magazine / Bespoke Publishing

Publishing our own magazine gives us a unique insight and ability when it comes to bespoke publications.

We can work with you to create, name, brand edit, print and distribute your own magazine, perfectly aligned to your brand and company values.

We can provide key advice on funding and advertising sales and can take over existing titles. If you’re looking to start a magazine business, we can create and set-up a ready-to-go magazine business in a similar way to purchasing a franchise. We can offer a turn-key service complete with design templates, website, media pack, sales tips and advice.

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Hot Magazine

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Book cover design by Parent

Book cover design by Parent

Book Covers

Always judge a book by its cover, that’s our mantra. We work with a number of publishers to create unique and engaging covers for books on wide ranging subjects from ice cream recipes to business tips.

It’s important these covers do their job for the authors and publishing houses, the longest standing of which we’ve worked for consistently for the past 9 years.

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Advertising agency London

Advertising agency London

Advertising

From print campaigns in the Financial Times and 96 sheet posters in Lagos right through to targeted local messaging, we have the skills to create, manage, and deliver a campaign from initial conception right through to production and delivery.

We form tight creative teams to deliver the perfect direction, copy, strategy and design for our clients making sure their voice in heard.

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Sotheby’s International Realty 

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Marc Wallace website designed by Parent

Marc Wallace website designed by Parent

ECOMMERCE / ONLINE STORES

Selling your products online can be the next logical phase to a business, or everything your business is.

Either way, we have the experience needed in the design and development of successful online stores selling everything from lingerie to televisions.

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Marc Wallace online store

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Savills app design by Parent

Savills app design by Parent

MOBILE / APPS

With the rise of mobile and tablet use by consumers native apps are becoming more popular.

Whether it’s for brand engagement, commerce, or demonstration, we can design and build the right app for your business.

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Savills iPad application

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Responsive design by Parent

Responsive design by Parent

RESPONSIVE WEB DESIGN

Put simply, we don’t believe in it. At least we don’t believe it should be something special, and certainly not an ‘extra’.

We believe in providing an equally engaging experience for users, regardless of the device they’re viewing your website on.

Whether it’s a responsive, adaptive or mobile first approach, we craft sites that work in the modern mobile age where mobiles and tablets are fast overtaking traditional desktops as the medium of choice for consumers.

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Parent, brand and digital design

Parent, brand and digital design

PROBLEM SOLVING

Not all of our clients come to us with a clear objective or know what they want. A problem is enough, and it’s our job to solve it in the best way possible for your brand and your business.

It could be a dip in sales, a market you can’t reach, employee engagement, or a strong competitor that lights the fuse, our job is to create the right firework at the other end.

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Faron Sutaria direct mail

Graphic design by Parent, UK

Graphic design by Parent, UK

GRAPHIC DESIGN

It’s where we started and it’s part of everything we do. Our graphic design is led by an intelligent grounding in the correct strategy and an understanding of your brand and its objectives.

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Hot Magazine

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Campaign design for Dawsons

Campaign design for Dawsons

MEDIA / CAMPAIGN PLANNING

Our campaigns are worth nothing to a business without a successful media or campaign plan.

Working closely with your brand to establish target markets, key channels and objectives, we create a media plan best suited to achieve your objectives within your budget whether it’s online, print, guerrilla, outdoor or a mix.

Featured,
Dawsons advertising campaign

Brand strategy by Parent

Brand strategy by Parent

STRATEGY

Nobody goes to war without a plan, at least nobody should. All our work is underpinned by clear strategic thinking to ensure that objectives are defined from the outset, and every element of our action is pointed firmly towards achieving them.

We work collaboratively with our clients to evaluate, define, and refine brands, messaging, and marketing that builds the foundations to a successful campaign.

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Photography and art direction

Photography and art direction

PHOTOGRAPHY / ART DIRECTION

From food to fashion and interiors, we select and commission the best suited photographers and stylists from our network of contacts to ensure your product or campaign looks the best it possibly can. Photography plays an important role in most brands’ identities and is at the heart of many campaigns, driving the consumer’s feelings and emotions towards a brand.

We’ve shot food for restaurants, look books for fashion labels, portraits for orchestras, landscapes for record labels and interiors for magazines.

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Editorial and copywriting by Parent

Editorial and copywriting by Parent

EDITORIAL / COPYWRITING

We recognise that an idea needs words as much as it needs pictures and meet that need with carefully crafted copy that hits the mark and makes the point.

From creating engaging copy lines for advertising campaigns and developing a tone of voice for your brand, right through to writing bespoke editorial features and creating entire magazines. Our team strive to develop the right character to develop your brand and drive traffic through engaging copy.

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Packaging design for Beaujais by Parent

Packaging design for Beaujais by Parent

PACKAGING

Successful product packaging enhances brand loyalty and ownership, helping to establish a stronger bond with the brand beyond your product.

We strive to achieve consistent brand messaging across all channels and that includes creating packaging that is aligned with our client’s brand values and customer experience objectives.

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Beaujais packaging

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Social media strategy, design and fulfilment by Parent

Social media strategy, design and fulfilment by Parent

SOCIAL MEDIA

Ignore social media at your peril. With over 1 billion people on Facebook, 500 million on Twitter, and 70 million on Pinterest (more by the time this is read!), it’s a vital channel in any brand marketeer’s arsenal.

We’ll teach you how to best reach your audience via the social networks most suited to your market, or do it for you.

We’ve recently been working with a restaurant to achieve a 12% increase in revenue through social media alone.

Type design by Parent

Type design by Parent

TYPOGRAPHY

We have a passion for typography and letterforms that is a key element to the successful detail of all our projects.

From creating typefaces for editorial design, through to bespoke letter interaction that creates character in a brand mark. We see typography as a key part of your brand that can’t be short-changed.

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SpencersInterior

 

SpencersInterior

INTERIOR DESIGN

A natural extension of our brand consultancy is the design of interiors for our clients. Whether we’re working with a high street estate agent that needs a fresh look, or a financial services company looking to aid staff retention, we can provide a stunning, brand driven interior scheme that works.

Working with the best installers in the business we handle the whole process from the initial consultation through CGI renderings, product sourcing and styling, right through to installation.

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