Brand identity design, online store and look book design
Working closely to the founder’s vision of creating a luxury lingerie label for ladies with a fuller-bust, it was important that the brand was both timeless and curvaceous.
Parent created a hand drawn ‘signature’ brand mark alongside a luxurious palette of pistachio green, rose gold and chocolate brown to launch Beaujais. The brand was developed across all printed items, look books, clothing labels, packaging and a simple ecommerce site.
“Parent provided a professional and personal bespoke service that was vital in the success of the brand identity they created for Beaujais. Parent immediately understood what was needed and were able to surpass design expectations. We saw immediate traction in terms of sales, awareness and a strong growth in search engine results. Parent’s own PR also drove key traffic to the site, spreading the word further still.”