Brand identity, advertising and online store.


Established in 1927, audio-visual specialist Dawsons was the UK’s first Bang & Olufsen retailer and is today run by the founder’s grandson. Dawsons were suffering from a stale brand that was misaligned with its suppliers, our task was to design a fresh identity that realigned Dawsons’ brand with that of their stocked brands including Bang & Olufsen, Meridian, Bowers & Wilkins and Linn.

Parent created a brand that was carefully aligned to include a Bang & Olufsen lock-up due to their franchise status.

We introduced the new brand with an advertising campaign using historic images of the family run showroom through the ages and developed a responsive online store that also acted as a showcase for their high-end installations from home cinemas to Sunseeker yachts.


Advertising, Art Direction, Branding, Copywriting, Ecommerce, Mobile, Online, Print, Responsive, Strategy


Dawsons brand identity Dawsons brand identity
Dawsons brand identity
Dawsons advertisment

Dawsons innovative advertisment

Dawsons brochure
Dawsons advertisment
Dawsons advertisment

Dawsons advertisment

Dawsons brochure
Dawsons website
Dawsons website on tablet
Dawsons website on mobile

Online shop

Dawsons signage
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