Client
Dawsons
Solution
Brand identity, advertising and online store.
Overview
Established in 1927, audio-visual specialist Dawsons was the UK’s first Bang & Olufsen retailer and is today run by the founder’s grandson. Dawsons were suffering from a stale brand that was misaligned with its suppliers, our task was to design a fresh identity that realigned Dawsons’ brand with that of their stocked brands including Bang & Olufsen, Meridian, Bowers & Wilkins and Linn.
Parent created a brand that was carefully aligned to include a Bang & Olufsen lock-up due to their franchise status.
We introduced the new brand with an advertising campaign using historic images of the family run showroom through the ages and developed a responsive online store that also acted as a showcase for their high-end installations from home cinemas to Sunseeker yachts.
More
Advertising, Art Direction, Branding, Copywriting, Ecommerce, Mobile, Online, Print, Responsive, Strategy
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Online shop
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