John D Wood & Co.
John D Wood & Co is one of Countrywide plc’s ‘prestige’ estate agency brands and are responsible for selling some of London’s most expensive homes. Parent were briefed to design a new website with the focus on user experience and property search.
A well established brand with a traditional client base, the challenge was to attract a new younger market whilst retaining the traditionalists that the brand was built on.
We created a site driven by search, leading with full bleed imagery that is pulled from their database of available properties and the simple message ‘The search for your new home starts here’ within a search field. The site is responsive for optimum mobile and tablet use.
“We’re delighted with our new website, Parent did a terrific job pulling together our multiple requirements and designing a site that presents us in an engaging, professional and contemporary way. We’ve had great feedback from our clients and staff and early indications show pages viewed have increased by 25% which is a tangible result of the new design. I enjoy working with Parent and look forward to future projects together.”
Marketing Director, London and Premier brands, Countrywide plc