Finnish boat brand XO needed an online presence in the UK to back up its international offering in partnership with their UK distributor Wessex Marine.
XO was born and bred in the Finnish archipelago, where everything is whipped by the wind and polished by the sea. Conditions are harsh, beauty is stark, minimalistic. Everything has a purpose. This is the origin of XO’s unique design, and the basis for our web design process, translating the XO brand online.