Younger & Wiser
Brand Identity, Guidelines and Assets
A new business and consulting agency founded by duo Mark and Charlie. With a notable age difference between the two, they both offer a wisened take on business development and growth. Mark is known to set the challenge during a meeting to name a well known individual, and he’ll then get on the end of the phone before the meeting’s over. It’s this brazen, human approach that lead our thinking to create a brand identity as iconic as their methods.
Sales is all about conversation, the brand mark references the very idea of conversation, creating a striking ‘y’ and ‘w’ that utilises a pair of quote marks. Simple, bold, chatty, just like Mark and Charlie.