Kay & Co
Advertising campaign design, brand development, direct mail
A family firm with 35 years behind them working in the mid to high-end London property market, Kay & Co commissioned Parent to develop their brand and market reach further into the high-end market, without losing the family touch. London is a vast city of cultures, areas and big brands, but within that are the communities, the villages, the independents and the people that make an area tick. Parent created a brand campaign focussed on championing the many independent traders and retailers that are the real heart of London’s villages.
Playing on the famous nursery rhyme words of the butcher, the baker, the candlestick maker, we created a collection of advertisements using various local characters and spins on the words to evoke a genuine sense of Kay & Co being part of the communities they operate in.